practice makes perfect

Finding Your Niche in the NP Market By Elisa Juarez & Ingrid Hinojosa

    Nurse Practitioners have become a trusted and needed presence in the healthcare field and in communities across the country.   Finding your niche in the market can be challenging and exciting, and it is the key to long-term personal satisfaction and professional development. 

    One of the first steps in finding your niche is to identify and understand your strengths, needs, and interests.  In addition to identifying your strengths, it is beneficial to know and understand your weaknesses, since these can be turned into strengths.  Awareness is the key, and the first step toward success.  There are many books, classes, and other tools available to assist with this process, including career assessment tools and coaching which are offered by many career consultants.  Here is a valuable truth for you to hold on to:  It is not what you do, but who you are that makes the difference. What you do and how you do it are important, but finding your niche is more about who you are, and what you have to give.

    The next step is to ask yourself the following questions:

1. What type of clientele do I want to work with?
2. What do I want to be doing?
3. What do I value most in a work environment?
4. What are my objectives (short-term and long-term)?
5. How hard am I willing to work?
6. Do I want to have my own practice?

   

    Thirdly, become familiar with the many benefits NPs offer to doctors, patients, and communities and present them to potential employers.  These include the following:

Nurse Practitioners…

1) take a load off doctors, allowing them more time for critical and complicated cases

2) allow for a higher volume of patients

3) are more accessible to patients than the doctor

4) can spend time with patients and use an educational approach to health and wellness

5) have prescriptive authority in most states

6) offer cost-effective care

Perhaps your process is guided by a desire to serve where there is the greatest need, which would be in medically underserved areas.  If you are also interested in having your own practice, you can do a needs assessment to find one of these areas.  You will also need to find a supervising physician and get your own Medicaid and Medicare numbers.  Going the entrepreneurial route requires marketing, commitment, and hard work.  Business knowledge, including marketing and management, are as important as medical training.  A career assessment would be especially valuable if you are considering this option, since it reveals your interpersonal style and skills, management style, career interests and needs, and the types of positions that would be the best fit for you.  Since going this route involves greater risk than working for someone else, it would be wise to do an in-depth assessment of the requirements, challenges, and benefits, along with your personal career assessment.

     Another recommendation in finding your niche is to become aware of legislative issues that pertain to nurse practitioners and the people they serve.  Getting involved in a professional association and other NP organizations is an excellent way to stay on top of the issues and collaborate with other NPs to make a difference in the industry.  This is an exciting time for NPs to be involved, as they are carving out their niche and increasing public awareness in the healthcare market.   Take the time to read articles, talk to other nursing professionals, and become an expert in your field.  As you find and develop your own niche, you will also be adding to the strength and credibility of nurse practitioners throughout the industry. 

Elisa Juarez is President of MasterQuest Recruiting & Consulting, Arlington, TX.  Her firm specializes in healthcare, particularly physicians and nurse practitioners.  They offer career assessment and coaching services, as well as search and placement services.  For more information, please visit www.mquestrecruit.com, or contact Elisa at [email protected], (817)561-4933.

 

Ingrid Hinojosa, RN, MSN, FNP-C, is owner of Integrated Family Healthcare in Grand Prairie, TX, and is in the process of opening additional clinics in underserved areas.  She has many years experience in rural medicine in south Texas, and once served as an investigator for the Texas State Board of Medical Examiners.  She is a certified Childbirth Educator, and still puts in hours as an RN on the Med-Surg floor of an area hospital.

www.intergratedfamilyhealthcare.com   (972)262-4700

Cost of Living Stats...and More

I'm adding a few resource links to both blogs that provide a wealth of information that could play into your decision on where to practice. There are so many things to consider when making a life-altering and financial decision simultaneously, and one can have a direct effect on the other.

The first site link is to the U.S. Census Bureau's official census regions and divisions of the United States, prepared by the Geography Division of the U.S. Dept. of Commerce. Not only is each region divided into divisions, but both regions and divisions have had some name changes over the years. The Midwest Region used to be called the North Central Region, and the East North Central division is what we used to affectionately call the Great Lakes Region. Be careful helping your elementary school student with their geography homework! At least they haven't changed the state capital names - yet.

Once you've located some areas of interest, you can go to Sperling's Best Places and pull-up detailed information on any area. You can even create multiple side-by-side comparisons on topics as varied as: people, crime, economy, health, housing, transportation, education and climate. The 'general' link gives you a high-level overview, including the most important stat - the number of Starbuck's locations? Yes, that's right, the number of Starbuck's locations, or how far to the next caffiene fix. Seriously, though, there is a lot of detailed stats here, including per capita figures for the number of physicians, healthcare costs, illnesses, air and water quality, even the number of Superfund sites.

True cost of living considerations such as housing, food and education costs can make a big difference over the years in your disposable income, savings rate, and general quality of life. Many out of the way locations offer bright prospects for future economic and population growth, while offering a wonderful quality of life for a growing family.

We are truly blessed to live in a country of such vast diversity in geography, climate, cuisine and culture.
In this age of technology, a little online research can make the process of making your medical practice and lifestyle choices easier.

Other or New Category Please!

Well, I came up with the list of categories you see to the left, trying to think through the different topic areas that might be of interest to physicians just starting out, or those contemplating a move. Categories without a post yet are:
Practice Economics
Flying Solo
Practice Politics
Relocatiing Family
Making the Decision to Make A Change
Suburbia
Quality of Life
Other/New Category Please is the catch-all, miscellaneous, and all the categories I never thought of choice.
I'll be including some bits of research in all these areas, so please send me a comment on your interests.
Thanks.